Why doed Peopleish choose to focus on small and medium-sized businesses?

We’re glad you asked! At Peopleish, small and medium-sized businesses (SMBs) aren’t just a market segment—we believe they’re the backbone of our communities. We’re passionate about championing organizations with the grit, heart, and vision to create positive change, no matter their size. For our purposes, we define small businesses as those with an employee headcount ranging from 1 to 250. Whether you’re a solopreneur launching your first venture or a growing company with a couple hundred team members, we see you—and we’re here to help.

More Than Numbers

While “small” in headcount, these businesses often pack an outsized punch in their local economies. They nurture vibrant communities by creating jobs, forging relationships, and fostering innovation. We know the data: small businesses account for a huge portion of overall job creation and are an essential driving force in economic growth. But behind these stats are real people who are pouring their energy, expertise, and passion into making something meaningful.

Big Impact, Unique Needs

From handling day-to-day operations to juggling finances and growth plans, small business owners wear many hats. Your challenges and opportunities look different from those of large corporations—so your solutions should be different, too. At Peopleish, we’re devoted to supporting SMBs because we understand that each stage of your journey requires distinct strategies, tailored to your headcount and your goals. We don’t believe in one-size-fits-all.

Our Definition of ‘Small’

You’ll see many definitions of “small business,” often focused on revenue or annual sales. But for us, it’s all about the people. That’s why we look at headcount instead of revenue; our sweet spot is helping organizations that range from a 1-person dream to a 250-person force. We know that as your team expands, so does your need for dynamic people solutions—and we’re with you every step of the way.

Why We’re Passionate

At Peopleish, we admire the resilience and determination found in SMBs. Every milestone—your first hire, your 50th sale, or your next growth spurt—is a testament to your courage. We’re inspired by entrepreneurs and small-business owners who transform ideas into action. Our mission is to give you the tools and support you need to keep doing what you do best: innovating, growing, and fueling your community.

If you’re eager to learn more about how SMBs power the economy and how we support them, be sure to check out our Small Business Statistics page. We’re excited to partner with you on your journey—because when small businesses thrive, everyone benefits. Let’s grow together!